Behind the Scenes

BCBGMAXAZRIA in San Francisco

@MayorEdLee’s office officially proclaimed May 8th as #MaxAndLubovAzriaDay in San Francisco! Thank you & @AAUfashion for this wonderful honor. Max and Lubov also received honorary doctorate degrees from Academy of Art University! #BCBGinSF GO TO POST >

BCBGMAXAZRIA & Benefit’s #BeautyBungalow

We celebrated music festival season with Benefit Cosmetics at our #BeautyBungalow in Palm Springs! Amazing music and great people with unique style! Thanks to everyone who came out to party with us and Benefit! And thank you to our wonderful sponsors #Benefit #OPI #Boostcase #MakersMark #Ford and #Freixenet. GO TO POST >

24th Anniversary of BCBGMAXAZRIA

Today we celebrate our 24th Anniversary in the fashion industry! Take a look back at the Bon Chic Life: The Art and Style of BCBGMAXAZRIA exhibit that was a comprehensive yet intimate exhibition that showcased the vision, passion and style behind BCBGMAXAZRIA. We take inspiration from the world around us, from art, culture, music, film [...] GO TO POST >

BCBGMAXAZRIA & Benefit #BeautyBungalow Giveaway

What are your must-have festival essentials? I bet they look a lot like our list—that’s why we’ve teamed up with Benefit Cosmetics to give you our Ultimate Music Festival Kit! Win the goodie bag that out guests will receive, which includes our Carly tote in Lemongrass and Pink, OPI nail polish,  Boostcase, BCBGMAXAZRIA Butterfly frame sunglasses and [...] GO TO POST >