Hervé Léger has been synonymous with glamour and sensuality since its inception in 1985. Reinvented and relaunched by Max and Lubov Azria in 2007, the Hervé Léger by Max Azria collection maintains the couturier’s heritage while evolving with the Azrias’ distinct vision. The signature bandage dress sculpts the body and perfectly accentuates the curves of the female form. Sensuous, exclusive and unforgettable, Hervé Léger by Max Azria encapsulates empowered femininity to pay tribute to modern glamour.

Hervé Léger by Max Azria is recognized throughout the world for its luxurious, sensual style. There are eighteen Hervé Léger boutiques located in the most exclusive shopping districts worldwide, and the collection is sold in high-end retail chains and specialty boutiques, and online at herveleger.com and net-a-porter.com.

Lubov works closely with the merchandising, visuals and store concepts teams to ensure a consistent, enticing aesthetic throughout the brand’s retail locations. The prominent block logo and lavender and silver palette distinguish the brand, and compelling displays of the season’s key pieces inform the customer experience. In 2009, Lubov debuted an authenticity program, through which customers may register their garments and become members of the Hervé Léger Elite.